Our Advice on SEO and Web Marketing
The Basics
Web Marketing is still in its infancy. Business owners often overlook this powerful and cost effective option simply because they are unaware of how to make the most of it. In its simplest form, web marketing is all about getting more high quality site traffic to your website.
You'll hear three terms a lot when talking to someone about Search Engine Optimization and Web Marketing; Organic Search, Pay Per Click and Linking.
Organic Search listings are listings on search engine results pages that appear because of their relevance to the search term. Organic Search results don't cost anything directly but they are slow to build and often require the care of a trained SEO professional to get your site first page rankings.
Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. PPC campaigns can be created on Google, Yahoo and Bing as well as on social media sites like Facebook. Cost per click amounts can be determined by the SEO professional. In most cases, a set budget can be established so only the amount that you have dedicated to your PPC campaign is spent over a given month. Additionally multiple campaigns are often launched simultaneously in order to find the best ad copy and mix.
Linking refers to hyperlink strategies that can help boost your page ranking. The most common type used in SEO is is a mutual link between two websites to ensure mutual traffic.
Understanding Your Web Traffic
It is important that you understand your current site traffic before embarking on your SEO journey. Using a tool such Google Analytics, you can determine how unique visits, traffic sources, search terms and more are impacting the ability of your website to generate contacts, phone calls or online orders. A period of 30 days is usually sufficient to determine your status and opportunity.